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Pierre André Senizergues, CEO, Sole Technology  

Monday, May 04, 2009
Lights, camera – cinema
Skateboarding goes live
etnies returned for the second year in a row as a presenting sponsor of the premier skateboarding contest, the Maloof Money Cup. This three-day, five-event U.S. Skateboarding Championship and festival took place during the opening weekend of the Orange County Fair in Costa Mesa on July 10-12. Amateurs and pros from around the world competed for close to half a million dollars in cash and prizes.

Today, there are more kids skateboarding – especially in Orange County, the epicenter of action sports – than playing baseball. And partnering with the Maloofs’ was a great match for etnies. Not only do they operate a family-run business, but they believe in the sport and can give skateboarders what they deserve: the esteem and rewards that other professional athletes have always received.

Tune in to see all the action of the Maloof Money Cup July 22 on MTV 2 at 6 p.m. Pacific time and 9 p.m. Eastern time.

For more action on skateboarding and my happenings, visit my Facebook page.

Cheers!