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Pierre André Senizergues, CEO, Sole Technology  

Thursday, December 18, 2008
Etnies still believes in Santa Claus
Tuesday, February 17, 2009
Investing in your business
Environmental chat – look who’s talking …
It’s me, along with my good friend Shaheen Sadeghi. This Friday, Jan. 30, Shaheen and I will be keynote speakers at the Environmental Sustainability Conference at Vanguard University. The conference will take an innovative and creative approach to how we look at the future of our planet. Business owners, students and interested individuals will learn how to stay ahead of the curve to embrace key principles of environmentalism.

I will be talking about how I got inspired on my environmental mission, and how I took my inspiration and turned it into reality. For me it has always been about giving back and making an impact. That’s what this conference is all about. Giving and sharing the tools that others can apply in their businesses and as individuals in their daily lives to make a positive impact on our environment.

I have learned a lot from Shaheen. As founder and creator of The Lab Anti-Mall and The Camp retail complex, he brings the word “innovation” to another level. Using recycled and environmentally friendly materials, we both have found a way to bring green design to life – Shaheen has his grass roof, and I have my solar panels.

And then, on Feb. 5, from 4:30 to 6:45 p.m., in room Smith 101, Vanguard University will offer students a special screening of “The 11th Hour,” followed by a Q&A session. This powerful documentary that I worked on as executive producer – and that stars Leonardo DiCaprio – examines the environmental crisis caused by human actions and calls for action to reshape and change our activity for the future. This is a great opportunity – the youth is our future, and we have to educate them now to make a difference.

Businesses in Orange County have a powerful voice, and together we are setting the example for a greener future.