Monday, September 14, 2009
The meaning behind Music for the Cure
|In this time of hardship, it has become necessary to break out of the box in our strategic thinking and find new ways to promote our causes. Serving as a board member for the Pacific Symphony and an advocate for breast cancer awareness as a Pink Tie Guy for Susan G. Komen for the Cure, it is my mission to increase exposure for each organization. Identifying new ways to raise funds for each one individually evolved into the idea of merging the two organizations for a big event.
It is unusual for an arts organization to align itself with a health-related cause, but this partnership brought innovative ways to capture new audiences, create a buzz for both organizations and, most importantly, amplify the message of breast cancer awareness. When the organizations came together to find common ground, the Pacific Symphony discovered the impact of breast cancer within its own orchestra. The assistant conductor, Maxim Eshkenazy, was still recovering from the loss of his cousin and music instructor who inspired him to play the violin, eventually leading him to become a conductor for a world-renowned orchestra.
Music has obviously played a large role in the lives of the Pacific Symphony members, and Komen also recognized the healing power of music to ease pain and suffering for women who are in the fight of their lives. Out of this recognition, the first-ever Music for the Cure was born.
The Pacific Symphony’s annual “Tchaikovsky Spectacular” took on a pink hue on Saturday night at the Verizon Wireless Amphitheater. The evening ended with Tchaikovsky’s 1812 overture, climaxing into a burst of thundering canons and spectacular fireworks to commemorate breast cancer survivors who have overcome a devastating disease that affects one in eight women nationally.
The first-ever Music for the Cure provided an opportunity for the general public to support breast cancer awareness and the preservation of music – two key programs in Orange County. The convergence of these organizations created a new role model for partnerships that are necessary during these difficult times.