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Ethical Edge Letters on Integrity  

Click here for Russell Williams' bio


Tuesday, March 09, 2010
The Ethical Mind seeks long-term gain.
Tuesday, March 23, 2010
Planning helps achieve outcomes
Pursue goals with conviction



 “Above all be of single aim; have a legitimate and useful purpose. And devote yourself unreservedly to it.”   – James Allen

Allen’s words capture the big adventure for leaders and the organizations they serve. Individual and corporate self-governance are guided by three habitually used leadership qualities for purpose-seeking in the marketplace: Those qualities are:

The I CAN attitude. The I WILL motivation. The I CARE mission.

When drilling down into the essential unified message contained in the I CAN, I WILL, I CARE paradigm, we can discover the subtly present capstone of calling: contributing by being the influencer for good.

In his article on leadership, Nikos Mourkoglanis identified specific and sustained applications that are common in purpose-driven leaders and organizations. The organizational outcomes from constant attention to managing calling reveal a purpose framework that shapes cultures of trust and service. The applications?

1. Employee morale – grounded in mutual respect.

2. Innovation – fostered by sensitivity to market opportunity.

3. Unifying theme – engaging stakeholders in understanding the complex fit of an organization’s assets and its actions.

4. Aligning organizational strategy to moral purpose – how to pursue long-term gain with short-term competitive results.

The I CAN attitude, I WILL motivation and I CARE mission become the glue that brings leadership thinking and action to the pressing and dynamic playing field of competitive advantage and corporate calling to serve the good.

Mission Integrity Action

Leaders explore their personal and professional life with a vision of pursuing long-term gain using short-term strategies. Identify and write down one personal and one professional purpose goal you want to demonstrate by Dec. 20. Each goal moves on the belief of your personal influence for good. What strategic action must you act upon now to accomplish these two purpose goals? Purpose-seekers pursue their objectives with I CAN, I WILL, I CARE conviction.

This week, be alert and alive for big adventure leadership as you manage calling by practicing to serve others using your unique talents and abilities.

Appreciating you on the ethical edge!

Russell Williams,
founder/president   
Passkeys Foundation/Ethical Edge  
ethicaledge.org