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Ethical Edge Letters on Integrity  

Click here for Russell Williams' bio


Thursday, April 01, 2010
Are there two ethical worlds?
Tuesday, April 13, 2010
Stay focused when faced with change
'What are you doing for others?'


 “Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford

Cooperation is life’s fundamental motivator. Cooperation is the creative, results-producing principle that drives the progress of individuals, organizations, communities and nations. Cooperation rests on the bedrock realization: We are connected.

Zig Ziglar, America’s No. 1 business and motivational speaker, unlocks the secret of how to continuously pursue integrity’s ethical asset of managing cooperation.

“I believe that you will get everything in life you want if you will just help enough other people get what they want,” he writes.

Hidden behind Ziglar’s statement is a challenge to the narcissistic self-absorbed entitlement thinking that permeates 21st century American life. His words point leaders and their organizations to pursue a path that does not deny getting. But, the path will prove fulfilling as we focus on helping others achieve their goals!

David Cooperrider’s research, "Appreciative Inquiry," offers insights into why a cooperative model moves the mission of organizations.

The Positive Principle is the fourth of five cooperation concepts in Cooperrider’s work. It identifies that “to build and sustain change momentum, large amounts of positive affect and social bonding are necessary. … Things like hope, excitement, inspiration, caring, camaraderie, sense of urgent purpose and sheer joy in creating something meaningful together. The more positive the questions we ask in our work, the more long lasting and successful the change effort is.”

What is the most urgent question for the practitioner of the integrity asset of managing cooperation? Martin Luther King penned the answer: “What are you doing for others?” That question produces powerful, positive, practical connections at home, at work and in the community.

Mission Integrity Action

Give yourself away today with energized conversations that focus on how providing support, help, guidance and encouragement. Allow appointments, meetings, strategy sessions and discussions to be seasoned with comments of appreciation for the contribution that others are making to the movement of projects and programs. Connect cooperatively knowing that doing good for others produces positive results.

Appreciating you on the ethical edge!

Russell Williams,
founder/president   
Passkeys Foundation/Ethical Edge  
ethicaledge.org