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Ethical Edge Letters on Integrity  

Click here for Russell Williams' bio


Tuesday, April 20, 2010
If it’s to be, it’s up to me
Tuesday, May 04, 2010
Is there meaning entering the deal?
'Trust is the new currency'


“Civilization can only revive when there shall come into being in a number of individuals a new tone of mind … which will gradually win influence over the collective one, and in the end determine its character. Only an ethical movement can rescue us from barbarism, and the ethical comes into existence only in individuals.” —Albert Schweitzer

Oliver Wendell Holmes was riding the Pennsylvania Railroad in his 80s. When the conductor came by to ask the associate justice for his ticket, Holmes could not find it.

Sympathetic to his plight, the conductor said, “Don’t worry, sir. Once you reach your destination, you will find your ticket. You can mail it.”

Holmes replied, “My dear man, my problem is not my ticket. My real problem is, where am I going?”

In this second decade of the 21st century, will the birth pains of a newly emerging global economy be met with an ethical movement that rescues us from the barbarism of greed and takes us where we need to go – toward creative collaboration grounded in the fundamentals of trust?

Such a movement by individual integrity influencers holds infinite possibility. In the world of commerce, Stephen Covey, author of "Speed of Trust," describes the new tone as trust.

“Trust is the new currency in today’s global economy," he writes. "Trust is the critical skill governing personal growth, collaborative success and competitive advantage.”

In Santa Ana, the newly birthed Values Institute at DGWB, under the leadership of Michael Weisman and Chesley Beaver, have defined "The Process for Measuring Trust" based upon a review of social science research on the theme dating back to World War II. The research reveals five trust variables: ability, sincerity, consistency, concern and identification.

Concern is the significant variable of the new trust currency, holding the highest correlation, strength and ability to influence trust. Concern measures a relationship’s emotional factors in shaping trust that include feelings of caring, empathy, tolerance and safety.

Concern is the golden ticket to be carried by every integrity influencer in our emerging global economy.

Mission Integrity Action

Where do I go this week as integrity’s influencer? I travel with a treasured ticket called concern. It is my gold standard for collaborative involvement and problem solving. It is the tone of civility – in mind and heart – with which I connect to family, friends and co-workers.

Appreciating you on the ethical edge!

Russell Williams,
founder/president
Passkeys Foundation/Ethical Edge
ethicaledge.org