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Ethical Edge Letters on Integrity  

Click here for Russell Williams' bio


Tuesday, August 10, 2010
Become a Hero of Integrity in the making
Tuesday, August 24, 2010
Shape and sustain leadership
Promote value in your business


“I never see what has been done; I only see what remains to be done.”
— Marie Currie

Greg Arbues is founder of Client Advocate Network. He is a professional leader who champions the messages of trust and integrity with the many companies that creatively collaborate in the O.C. business community. Recently, Arbues sent me a thought-provoking article on the value of values in organizations. The article underscored the fact that there is much to be done in American business to take the values statements that hang on boardroom walls and integrate them into the widespread organizational dialogue that enhances accountability, collaboration, initiative and profitability.

Among the 10 essentials for getting value from values, here are six that stood out to me about how organizations discover that money follows meaning:

• Organizational values find meaning through work force conversations.
• Values are aspirational. ... They signal long-term intention.
• Principles and statements about why we do our work invoke a higher purpose. In turn, this purpose can become part of the company’s brand and source of competitive differentiation.
• Values guide leadership choice and decisions.
• Values that are constantly discussed with storytelling promote consistent, high standards.

“In short, it’s not the words that make a difference; it’s the conversation. People can be more readily relied on to do the right thing and to guide their colleagues to do the same as an organization becomes a community united by shared purpose.”

Who drives the values conversation? You know the answer: Leaders of Integrity pursuing their influence for good!

Mission Integrity Action
Your work as a business leader is to both understand and articulate to those you influence that money follows meaning. The pursuit of meaning is grounded in the constant exploration of how values find life in the products and services we sell. As a leader of influence this week, be aware that with every occasion you bring the values story into the conversations of your work and you elevate the meaning of work – with yourself and those you lead. It’s a task that always remains incomplete and in need of your attention with daily focus and inspired action.


Russell Williams,
founder/president
Passkeys Foundation/Ethical Edge
ethicaledge.org