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Ethical Edge Letters on Integrity  

Click here for Russell Williams' bio


Tuesday, October 19, 2010
Fail into success
Tuesday, November 02, 2010
Find the answer to your 'why'
Use the superstar's secret


“I believe that you will get everything in life you want if you will just help enough other people get what they want.”
— Zig Ziglar

I have met a handful of superstars in my lifetime. No doubt you have, too. Such individuals become an ethical, values-focused compass by which we learn to guide and manage our own lives. Superstars carry a common relational DNA: They hold a genuine interest in helping us succeed. What is the result of such generosity of thought and action? Ziglar’s statement makes it clear: Our life positively expands to the degree we connect with and serve others. Yes, as we encourage the well-being of others, we attract good to ourselves.

This life principle often runs counterintuitive to the rough and tumble world of our business and professional lives where we easily can become numb to the belief that beating the competition demands us versus them daily armoring.

Bob, a superstar in my life, is professional proof that debunks the armoring myth. He is an extraordinarily successful businessman who has lived a remarkable professional life by giving himself away to others with support, encouragement and leadership. Over his lifetime, Bob has helped hundreds of men and women grow their personal confidence and professional competence. He has done so with the tools of affirmation and structured guidance.

After more than 30 years of friendship with Bob, I see that his acumen in building and rebuilding successful businesses has been shaped by his commitment to come alongside others to help them succeed. His guidance is direct, discerning and disciplined. He knows that results, not hopeful intentions, define success. He leads with thoughtful clarity that calls forth the best behavior in others.

Mission Integrity Action

This thumbnail description of Bob serves as a template for every superstar. Take a moment to reflect upon an individual you have come to respect professionally. Notice that the reason you see this person as a superstar is that he or she took the time to get you on his or her radar screen and guided you to become a giver rather than a taker. That is the genius mentality of superstars! They don’t teach how to find a handout. They don’t inform you that you are entitled to anything! Rather, they push and prod you to become the hand that helps another step up into their own values-driven choice-making. We love the superstars who come our way because they shape our belief that we can be one, too!

Russell Williams,
founder/president
Passkeys Foundation/Ethical Edge
ethicaledge.org