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Pierre André Senizergues, CEO, Sole Technology  

Thursday, June 19, 2008
Dwell on design: Granola goes designer
Sunday, June 29, 2008
Go Skateboarding Day was a success
Skateboarding comes to the O.C. Fair


With gases prices high and economy woes on everyone’s mind, it’s time to enjoy what we do like about living in California – the beautiful weather.  With the official beginning of summer, I thought I would give you a sneak preview to a new addition to one of Orange County’s most treasured summer time events…The Orange County Fair!

This year the Fair will be more than just barnyard animals, rocking music, foods galore and rides that should be ridden before the snack bar feast begins … skateboarding is joining the celebration for a full blown contest and festival.

The skateboarding event will be the Maloof Money Cup,  a three-day festival and U.S. Skateboarding Championship that will take place July 11-13 at the O.C. Fairgrounds during opening weekend.  Joe and Gavin Maloof, owners of the NBA’s Sacramento Kings and the Palms Hotel and Casino in Las Vegas, embark into the world of skateboarding and have recognized Orange County as the epicenter of skateboarding. The contest will have the largest purse in the history of professional skateboarding with skaters such as Ryan Sheckler, Andrew Reynolds, Rune Glifberg, Leo Romero, Ronnie Creager, Bryan Herman,  Lorena Lima and Evelien Bouilliart competing for almost half-a-million dollars in cash.

The festival village is presented by etnies and will feature skateboarding retailer and manufacturer booths with interactive games, challenges and chances to win prizes, including a charity raffle for a new vehicle.  This will be sure to get your video game obsessed teenager off the couch.

I had the pleasure of having dinner with Joe and Gavin while I was in Vegas and was very happy with the support they have shown for skateboarding.  Skateboarding has progressed at a phenomenal rate and they understand the importance of this sport in today’s youth.

Now I can’t promise the Fair will cure your gas price blues but it’s never too late to take up skateboarding.  Stay tuned to hear all about the adventures that took place on Go Skateboarding Day on June 21.

Cheers
PAS