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Ray Baird, founder and president, RiechesBaird  

Click here for Ray Baird's bio
or visit riechesbaird.com





Thursday, January 27, 2011
Managing corporate brand is 'critical'
Best brands, minds gather in New York
Live from New York! I am bringing you insights and updates from the 2011 Corporate Image and Branding Conference at the Westin New York at Times Square. Whether you own a company, work on strategy, create brands or are simply interested in what's new and successful in growing a business, you are going to want to tune in during the next few days. Some of the biggest brands and best minds have come together to share stories, ideas and best practices. Companies like IBM, Toyota and PNC Bank to name a few.

And of course RiechesBaird. We will be presenting our Branding Business philosophy and "Challenger Brand" case study with Grant Johnson, vice president of marketing from Pega – one of the fastest-growing companies in its field. Pega is an amazing story of a founder’s vision and brand strategy that is putting the industry on notice. I only hope Mother Nature takes it easy on us.

It's always an adventure to go from SoCal and 75 degrees to 30 degrees and 6 inches of snow on the horizon. Next up: reviews of the first presentations and eavesdropping on what's hot and what's not.