OC METRO CALENDAR

  • December 2014
    SuMoTuWeThFrSa
    30123456
    78910111213
    14151617181920
    21222324252627
    28293031123
    45678910
Add an event

Ray Baird, founder and president, RiechesBaird  

Click here for Ray Baird's bio
or visit riechesbaird.com





Thursday, January 27, 2011
Managing corporate brand is 'critical'
Friday, January 28, 2011
Big ideas can disrupt the status quo
Improve the brand experience
Internal branding and working with employees to improve the brand experience are hot topics at this year’s conference.

Marketers from Kimberley-Clark and 3M are sharing their thoughts about approaches.

STRATEGY

Top-line input is critical. PEOPLE strategy first. Without committing to a strategy that aligns with the business, you are sending the wrong signals. Define the desired customer experience and work backward through all the touch points to ensure employees understand their roles.

BUY-IN

Without executive buy-in, you are in for a bad experience. If the executives can't articulate the ideas and direction, do not expect employees to get on board.

IT IS A JOURNEY

Don't think of this as a one-time project. It is never ending. Develop the right measurements and monitor real time.

These fundamentals provide great guidelines that should help to ensure success.

Next up: RiechesBaird’s Challenger Brand presentation.

Stay tuned.