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Ethical Edge Letters on Integrity  

Click here for Russell Williams' bio


Tuesday, February 01, 2011
You plus me equals we
Tuesday, February 15, 2011
What is the power valentine?
Dare greatly for the No. 1 worthy cause


“Credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat, who strives valiantly, who errs and comes short again and again, who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause, who at best knows achievement and who at the worst if he fails at least fails while daring greatly.”
— President Theodore Roosevelt

Our 26th president was a bold adventurer who faced defeat often, the most crushing of which was his bid to reclaim the presidency with a third-party candidacy in the 1912 election. This defeat nearly destroyed him.

Daring greatly! When activated, we re-invent ourselves with the Inside Game – the one played between our ears. We rekindle our moral imagination to focus on the timeless mission of the worthy cause.

What is the No. 1 worthy cause? It’s using precious personal assets – talent and time – to benefit another. Professional work has the potential to serve the worthy cause as we look to co-workers, clients, customers and organizations with the intention to give, in contrast, to demand we get.

Years ago, I became awake and alert to the giving versus getting principle when I listened to Dr. Wayne Dyer talk about his first job as a bagger at a grocery store. Dyer quickly discovered how most baggers worked – dulled by mental boredom and endlessly eyeing the clock waiting for the next break. Early on, young Dyer decided he would pursue work differently by giving himself to the worthy cause of becoming a speedy, friendly two-bagger to his customers and his employer – filling two brown bags simultaneously with a smile and a kind word.

Dyer dared greatly to make his work a giving experience. Such moral imagination sounds overly simplistic, yet is sage counsel for every professional. Daring greatly – to energize the giving mind – makes us instantaneously wealthy while simultaneously guiding us to weather the storms when we are marred by dust and sweat, underscoring Roosevelt’s words. Daring greatly to take action on the No. 1 worthy cause of bringing benefit to another is timeless wisdom that shapes both personal meaning and professional productivity in the marketplace.

Mission Integrity Action

This week, I look with fresh eyes into work as I greet challenges knowing I carry the wealth of the worthy cause: I dare greatly as I pursue actions that bring good to clients, co-workers and associates.


Russell Williams,
founder/president
Passkeys Foundation/Ethical Edge
ethicaledge.org