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Pierre André Senizergues, CEO, Sole Technology  

Thursday, July 10, 2008
Sole Technology's "green" strategy
Thursday, July 31, 2008
Greener and greener...
Maloof Money Cup
We came, we saw…we skated… and it was amazing.  The Maloof Money Cup (July 11-13) kicked off at the Orange County Fairgrounds opening weekend of the world famous Orange County Fair with the top pro and amateur skaters competing from around the world.  The Maloof Money Cup awarded more than half a million dollars in prize money, the largest in skateboarding history. 

The top winners included Paul Rodriguez for the U.S. Men’s Pro Street Championship, Pierre-Luc Gagnon for the U.S. Men’s Pro Vert Championship and Lacey Baker for the U.S. Women’s Pro Street Championship. The contest featured some of the best skateboarding ever seen and put Orange County on the map once again.

The Maloof Brothers are the ultimate trendsetters, choosing Orange County to hold the world’s best skateboarding contest boast well for the industry as well as Orange County, the hub of what’s happening. 

The Maloof Money Cup offered a place for today’s youth to showcase their talent, celebrate with fans and the community and have fun…which is always a recipe for success. I am so glad that etnies got to be a part of this momentous event.







Opening ceremonies –popping off champagne at 9 a.m. in the morning set the tone for the weekend.











In between the contest I found a moment to relax at the etnies Festival Village which featured the ultimate skate spot.






Closing ceremonies with the Maloof Brothers, where skateboard history was made.