NEIGHBORHOODS
NEIGHBORHOODS SPOTLIGHT
MAY 8, 2008
For Submissions contact:
Colleen Ryan at 949.757.1404, Ext.229
or at cryan@churmmedia.com.

On Saturday, April 19, the Sales & Marketing Council of Southern California (SMS/SoCal) announced the MAME Award Winners. Started in 1974, The MAME awards is the original marketing awards program in the nation and continues to recognize superior new-home sales and marketing achievements. With 58 categories across multiple aspects of the new-home industry, the awards honor excellence in product and community design, advertising, marketing and sales achievements by individuals and sales teams.

To view a complete list of MAME winners, please go to themameawards.com

Here are some of the highlights from this year’s awards:

Best Single-Family Detached Home (under 2,000 square feet)
The Trails at Brightwater – Plan One
Builder: Hearthside Homes
Marketing Director: Doug Woodyard
Architect: Bassenian/Lagoni Architects

Best Attached-Home Plan (1,500 square feet and over)
Legacy at Colony Park – Plan 3
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Architect: JZMK Partners

Best Logo Design
Portico at Edenglen
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Ad Agency: The Roxburgh Agency

Best Brochure for a Homebuilding Company
Integral Communities
Ad Agency: Weston Mason Marketing

Best Overall Advertising Campaign
Lake@Walnut
Builder: Standard Pacific Homes
Marketing Director: Alison Banks
Ad Agency: The Roxburgh Agency

Best Direct Mail Campaign
The Tides
Builder: Standard Pacific
Homes
Marketing Director: Karen Spargo
Ad Agency: Hayes Martin Associates

Best Internet Marketing Campaign
Standard Pacific Homes – Name Dropper
Builder: Standard Pacific Homes
Marketing Director: Barbara Trachy
Ad Agency: Hayes Martin Associates

Best Website for a Builder
johnlainghomes.com
Builder: John Laing Homes
Marketing Director: Denise Bader
Ad Agency: Greenhaus/InterActivate

Best Marketing of a Community Outreach
Project Playhouse – HomeAid American Girl Campaign
Builder: Pardee Homes
Marketing Director: Joyce Mason
Ad Agency: Zukor Design

Sustainable Community of the Year
Depot Walk
Builder: The Olson Company
Architect: William Hezmalhalch Architects

B.J. Stewart Women’s Achievement Award
Sandy Keedy – Hayes Martin Associates
Marketing Director of the Year
Tami Newcomb – Talega Associates

Attached Community of the Year
Portico at Edenglen
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Ad Agency: The Roxburgh Agency
Architect: Kip Klayton Architects/Robert Hidey Architects
Interiors: Studio Design Group
Sales Office: Mannigan Design Inc.
Landscape: The Collaborative West
Signage: Outdoor Dimensions

Detached Community of the Year (under $1 million)
Gatehouse at Edenglen
Builder: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Ad Agency: The Roxburgh Agency
Architect: Robert Hidey Architects
Sales Office: Chameleon Design
Interiors: Design Tec
Landscape: Land Concern
Signage: Outdoor Dimensions

Detached Community of the Year (over $1 milllion)
The Trails at Brightwater
Builder: Hearthside Homes
Marketing Director: Doug Woodyard
Ad Agency: Kovach Marketing
Architect: Bassenian Lagoni Architects
Sales Office: Solutions by Design
Interiors: Design Tec
Landscape Design: Land Concern
Signage: Fusion Design

Masterplanned Community of the Year
Edenglen
Developer: Brookfield Homes Southland
Marketing Director: Mercedes Meserve
Ad Agency: The Roxburgh Agency



Edenglen by Brookfield Homes in San Bernardino has announced four new phases set for release this month: Veranda will feature homes ranging from 3,498 to 4,314, and Gatehouse homes will offer up to 3,436 square feet. The Cottages are comfortable, with up to 1,900 square feet. Portico townhomes offer up to three bedrooms. And finally, Belcourt is a collection of one-, two- and three-story condominiums, sized up to 1,761 square feet. Visit edenglen.com or call 909.930.1018 for details.


Decada by California Pacific Homes in Irvine has released professionally designed and fully upgraded model homes. The model floorplans present two-story detached courtyard designs. Interior living space ranges from approximately 1,437 to 1,750 square feet and offers three bedrooms, two and one-half baths and two-car attached garages. Prices start from the low $600,000s. For information on other California Pacific Homes communities, call 800.999.0629 or visit californiapacifichomes.com. For information on community amenities, visit irvineranch.com.


Standard Pacific Homes is celebrating the model grand opening of Brighton, their latest single-family collection to be unveiled within the community of Heritage Lake. Floorplans at Brighton range from approximately 2,595 to 3,098 square feet, with four bedrooms, two and one-half to three and one-half bathrooms and three-car expanded garages. Prices are anticipated to start from the mid $300,000s. For more information, call 951.246.7547 or visit liveheritagelake.com.