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Cypress-based Hybrid Apparel inks licensing deal with Levi's

Company will develop men's, junior U.S. tops for the popular brand.

By Kristen SchottPublished: August 14, 2009 10:33 AM

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  • Cypress-based Hybrid Apparel has inked a licensing deal with the Levi's brand to develop a complete collection of U.S. men's and junior tops. The product line will retail in specialty, department and midtier stores.

    It's been a busy summer for Hybrid: The company also recently signed nine licensing agreements with "Modern Warfare 2 – Call of Duty" and "Despicable Me" (Universal Studios, 2010), among other brands.

    The new collection will offer a number of selections, including wovens, knits and T-shirts for both men and juniors, according to Hybrid owner and CEO Jarrod Dogan.

    "Hybrid ... really understands what it takes to be a competitor in the retail tops space," he continues.

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