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AUTOMOTIVE
Untitled Page Published: November 03, 2009 12:23 PM



Hyundai's Genesis Coupe, continued ...

The game also offers improved customization tools and the ability to share designs through Xbox LIVE, among other features. And Hyundai is developing an online photo and video upload contest for gamers who want to showcase their passion for the auto.

"It is exciting to have your own car in a video game. I was very impressed with the realism of the game with things like hood pins and exhaust outlets showing up in precise detail," says Millen, founder of Rhys Millen Racing. "The Turn 10 game developers were very accurate in portraying the driving experience as well. For example, changing tires alters the handling of the car just like in the real world."

What's more, "Forza Motorsport 3" will feature in-game advertising of the Genesis Coupe on billboards and building exteriors.

Hyundai Motor America's relationship with Microsoft Corp. developed during the November 2008 Specialty Equipment Market Association show in Las Vegas when the companies met to discuss opportunities for the 2010 Genesis Coupe.

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