Tuesday, February 17, 2009
Investing in your business
My passion has been and always will be in skateboarding. Even at 45, I still manage to jump on my skateboard and do some tricks, although my chiropractor keeps advising me against this. So with the economic crisis on everyone’s shoulders and budget cuts around every corner, including my own, I decided to continue to invest in what I love – skateboarding.
Sole Technology invited 22 skateboard editors across the globe to visit our new training facility at our headquarters in Lake Forest, check out our new upcoming product and skate with our pro riders. The one thing that is appreciated industry wide is authenticity, and that’s what Sole Technology is all about.
Did we hole these editors up in some bland and boring hotel room? Absolutely not. When you hang with the Sole Technology crew, you are part of the family, and that means you get a cozy bed at my personal loft in Newport Beach, home-cooked meals, high performance shoes and plenty of skateboarding to go around. It’s the personal touches that make the difference in these times, and it’s what can set your business apart from the rest.
Now is the time to remember why you started your company if you are a business owner, or why you chose the company you work for now.
When it comes to balancing your dollars and cents, remember the investments that will pay off – giving back to the heart of your business. The companies that do that will weather the storm and remain strong in the future.
Below are some highlights of the editors’ stay.
Wednesday, January 28, 2009
Environmental chat – look who’s talking …
It’s me, along with my good friend Shaheen Sadeghi. This Friday, Jan. 30, Shaheen and I will be keynote speakers at the Environmental Sustainability Conference at Vanguard University. The conference will take an innovative and creative approach to how we look at the future of our planet. Business owners, students and interested individuals will learn how to stay ahead of the curve to embrace key principles of environmentalism.
I will be talking about how I got inspired on my environmental mission, and how I took my inspiration and turned it into reality. For me it has always been about giving back and making an impact. That’s what this conference is all about. Giving and sharing the tools that others can apply in their businesses and as individuals in their daily lives to make a positive impact on our environment.
I have learned a lot from Shaheen. As founder and creator of The Lab Anti-Mall and The Camp retail complex, he brings the word “innovation” to another level. Using recycled and environmentally friendly materials, we both have found a way to bring green design to life – Shaheen has his grass roof, and I have my solar panels.
And then, on Feb. 5, from 4:30 to 6:45 p.m., in room Smith 101, Vanguard University will offer students a special screening of “The 11th Hour,” followed by a Q&A session. This powerful documentary that I worked on as executive producer – and that stars Leonardo DiCaprio – examines the environmental crisis caused by human actions and calls for action to reshape and change our activity for the future. This is a great opportunity – the youth is our future, and we have to educate them now to make a difference.
Businesses in Orange County have a powerful voice, and together we are setting the example for a greener future.