updated 10/08/2012 1:55PM
Project 7's new product line supports fight against hunger
Project 7, a socially conscious Costa Mesa-based retailer, has launched a new line of t-shirts and iPhone cases for its “Feed the Hungry” initiative. The launch marks the beginning of Project 7’s “We’ve Got A Lot Of Mouths To Feed” campaign, which promises to provide 1 million meals to communities in the United States. Project 7 promises that, for each t-shirt sold, it will provide 25 meals. For each iPhone case sold, the company pledges to provide 10 meals.
Both the t-shirts and the cases prominently feature the campaign’s logo; the words “Feed the Hungry” are drawn in graffiti-style writing and inset in a cartoon-like open mouth. Apart from the t-shirts and phone cases bearing the campaign’s generic “Feed the Hungry” logo, patrons can also personalize their purchase by choosing a design featuring one of 12 metropolitan regions in country. Some locations represented in the collection include New York, Los Angeles, Chicago, Boston, Philadelphia, Detroit and Orange County.
Currently, the “Feed the Hungry” iPhone cases are only compatible with the iPhone 4 and 4S models. Project 7 expects to release a case compatible with the iPhone 5 later this month.
Speaking about the launch of the “We’ve Got A Lot Of Mouths To Feed” campaign, Project 7 founder and CEO Tyler Merrick offered his vision for the company’s efforts. “This is why we built Project 7, a brand committed to providing for those in need in our own back yard,” he said. “We feel privileged to be joining in this important fight.”
Project 7 is a for-profit company that sells common products like bottled water, gum, mints and coffee and donates portions of the proceeds to its various non-profit partners. In the Southland, Project 7 products can be purchased at Target and Wal-Mart and at the company’s website.
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