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Irvine's 360 Commercial Partners forms in-house marketing arm

The real estate firm launches the agency to handle its ad campaigns.

By Kristen SchottPublished: March 16, 2011 02:33 PM

Irvine-based 360 Commercial Partners has launched an in-house marketing and advertising agency to design and deliver innovative campaigns for its properties and projects.

Headed up by Carrie Williams – who has led campaigns for companies such as Target and Ford – 360 CREative Lab will develop marketing strategies and ad platforms that provide qualified prospects, speed up transaction times and increase benefits to the commercial real estate firm's clients. The agency also will handle branding initiatives, including market positioning, renaming and logo development, among other efforts.

“It’s a new market and it’s time for a new approach – especially in the area of marketing,” said 360 Commercial Partners Founder and Managing Partner Louis Tomaselli. “Discerning clients realize that settling for the status-quo marketing and service of other brokerages won’t net results in today’s challenging commercial real estate market."

360 Commercial Partners is a full-service real estate brokerage focusing on the industrial, office and development sectors. The company invests its own funds to market and sell its listing, and its brokers actively seek out assets, buyers, investors and tenants for clients.

“No other commercial real estate brokerage, regardless of size, markets its clients’ properties more aggressively or effectively than 360 Commercial Partners,” said Tomaselli. “Launching the 360 CREative Lab, and investing our own dollars to promote our listings, is a powerful demonstration of our unwavering commitment to deliver the best service, and results, in the commercial real estate industry.”

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