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Marketing Masterminds, continued ...
• Jeff Bentley
Blue C Advertising creative director and partner
Remember
those television ads for the O.C. Fair and the Waterfront Hilton?
Bentley and the team at Blue C are the creative minds behind them and
other memorable ads for some hip and edgy clients, including the Hard
Rock Hotel and Casino, Las Vegas, and American Racing.
YOUR
FAVORITE CAMPAIGN AND WHY YOU LIKE IT MOST: I really enjoyed the
campaign we created for rental-living.com for The Irvine Co. We were
able to take the marketing of apartment homes to a fresh, new realm –
nixing the traditional listings and property images format for a more
conceptual approach. We took it to a totally new level with creative
work that tapped into the reasons people choose to rent an apartment
home, even going so far as to offer up a humorous perspective on issues
as edgy as divorce. It was a bit controversial and simple – pretty much
what creative guys like to do. Also, it was very integrated, and it
worked.
WHAT YOU LIKE MOST ABOUT YOUR JOB: I don’t think of it
as a job. Never did, never will. I love the challenge of using creative
thinking to solve problems, inspire growth or just make people think.
It is a part of my being.
FAVORITE TV COMMERCIAL AND WHY: There are so many. Umm … Miller Lite’s “Evil Beaver.” Just plain insane. I can relate to him.
FUNNIEST JOKE YOU KNOW (but keep it clean): I don’t know any funny jokes that are clean.
Readers Feedback:
Bentley is a super creative talent and such a positive for Orange County. Congrats Jeffrey!
Comment at 4/2/2009
Marketing Masterminds, continued ...
• Jeff BentleyBlue C Advertising creative director and partner
Remember those television ads for the O.C. Fair and the Waterfront Hilton? Bentley and the team at Blue C are the creative minds behind them and other memorable ads for some hip and edgy clients, including the Hard Rock Hotel and Casino, Las Vegas, and American Racing.
YOUR FAVORITE CAMPAIGN AND WHY YOU LIKE IT MOST: I really enjoyed the campaign we created for rental-living.com for The Irvine Co. We were able to take the marketing of apartment homes to a fresh, new realm – nixing the traditional listings and property images format for a more conceptual approach. We took it to a totally new level with creative work that tapped into the reasons people choose to rent an apartment home, even going so far as to offer up a humorous perspective on issues as edgy as divorce. It was a bit controversial and simple – pretty much what creative guys like to do. Also, it was very integrated, and it worked.
WHAT YOU LIKE MOST ABOUT YOUR JOB: I don’t think of it as a job. Never did, never will. I love the challenge of using creative thinking to solve problems, inspire growth or just make people think. It is a part of my being.
FAVORITE TV COMMERCIAL AND WHY: There are so many. Umm … Miller Lite’s “Evil Beaver.” Just plain insane. I can relate to him.
FUNNIEST JOKE YOU KNOW (but keep it clean): I don’t know any funny jokes that are clean.
Readers Feedback:
Bentley is a super creative talent and such a positive for Orange County. Congrats Jeffrey!
| Comment at 4/2/2009 |