Cover Story
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Marketing Masterminds, continued ...
• Karen Eadon
El Pollo Loco senior vice president of marketing and chief marketing officer
Talk
about creating an electrifying campaign: El Pollo Loco hit the switch
last year when it introduced its fleet of three-wheeled electric cars
wrapped bumper-to-bumper in company branding. The cars were used for
catering and restaurant deliveries. Environmentally friendly mobile
advertising – brilliant.
WHAT YOU LIKE MOST ABOUT EL
POLLO LOCO’S ELECTRIC FLEET: The electric cars are environmentally
friendly – they don’t pollute and don’t leave a carbon footprint. I
also really like the fact that they make great billboards for the
brand. People stop and ask about the cars all the time.
WHAT YOU
LIKE MOST ABOUT YOUR JOB: I love our chicken. I was a raving fan years
before I started working for El Pollo Loco. It’s wonderful to market a
product that you are passionate about. El Pollo Loco is a great brand
with a great product that tastes great and is good for you.
FAVORITE
TV COMMERCIAL AND WHY: Being a Mac person, I really love the Mac vs. PC
campaign. It’s competitive and on point, but not mean-spirited.
FUNNIEST JOKE YOU KNOW (but keep it clean): It should be obvious: Why did the chicken cross the road?
Marketing Masterminds, continued ...
• Karen EadonEl Pollo Loco senior vice president of marketing and chief marketing officer
Talk about creating an electrifying campaign: El Pollo Loco hit the switch last year when it introduced its fleet of three-wheeled electric cars wrapped bumper-to-bumper in company branding. The cars were used for catering and restaurant deliveries. Environmentally friendly mobile advertising – brilliant.
WHAT YOU LIKE MOST ABOUT EL POLLO LOCO’S ELECTRIC FLEET: The electric cars are environmentally friendly – they don’t pollute and don’t leave a carbon footprint. I also really like the fact that they make great billboards for the brand. People stop and ask about the cars all the time.
WHAT YOU LIKE MOST ABOUT YOUR JOB: I love our chicken. I was a raving fan years before I started working for El Pollo Loco. It’s wonderful to market a product that you are passionate about. El Pollo Loco is a great brand with a great product that tastes great and is good for you.
FAVORITE TV COMMERCIAL AND WHY: Being a Mac person, I really love the Mac vs. PC campaign. It’s competitive and on point, but not mean-spirited.
FUNNIEST JOKE YOU KNOW (but keep it clean): It should be obvious: Why did the chicken cross the road?
