Cover Story
Untitled Page
Marketing Masterminds, continued ...
• Jennifer Black
local.com vice president of marketing
As
local.com’s top marketing mastermind, she’s the brains behind the
consumer services referral site’s Best of Local campaign, which earned
the company a coveted MarCom Award. It allowed local.com to give props
to the businesses that the site’s users liked best, and it engaged
users in the process, further establishing a loyalty from both sides –
the best of both worlds!
WHAT
YOU LIKE MOST ABOUT THE BEST OF LOCAL CAMPAIGN: I love that we are
allowing the consumers who visit our site to tell us which businesses
in the communities where they live and work are the best. I love that
we are honoring hard-working local businesses throughout the country
that are dedicated to taking good care of their customers.
WHAT
YOU LIKE MOST ABOUT YOUR JOB: I have an amazing team and a company
filled with talented business mentors. I also love the fact that
marketing covers so many business disciplines, from managing profit and
loss to the complete other end of the spectrum – being as creative as
your mind will let you. I used to love sitting at the mall and watching
the shoppers, trying to figure them out. Now I get to do that for a
living!
Being in marketing is all one big exercise in human
behavior. Learn what people need and fill it. I feel so blessed that I
get to go to work every day at a great company, with great people,
doing what I am passionate about.
FAVORITE TV COMMERCIAL EVER AND WHY: Coke’s Mean Joe Green (search for “Coke Mean Joe” on youtube.com).
I remember growing up and watching football with my dad (yes, I love
football) and seeing this commercial come on TV. The people who made
the Coke and a Smile campaign were absolutely brilliant. It evokes a
wide range of emotions and walks you through an entire story in only 60
seconds. I remember thinking how lucky that kid was that he got to be
in the tunnel with a player in the National Football League. Clearly
the campaigns worked, as I am a diehard Coke (well, Diet Coke)
loyalist.
FUNNIEST JOKE YOU KNOW: Believe it or not, I spent
the better part of two hours on Google looking for something crafty to
say before deciding to confess: My efforts to find something funny was
a lot better than any joke you would want to hear from me.
Ed Lee and Ed Santos | Sandy Keedy | Jon Gothold
Rob Strasberg | Jeff Bentley | Karen Eadon | Joel Ewanick
Jennifer Black | Mike Dean | Zaynab Behzadnia and Amy Jones
Marketing Masterminds, continued ...
• Jennifer Blacklocal.com vice president of marketing
As local.com’s top marketing mastermind, she’s the brains behind the consumer services referral site’s Best of Local campaign, which earned the company a coveted MarCom Award. It allowed local.com to give props to the businesses that the site’s users liked best, and it engaged users in the process, further establishing a loyalty from both sides – the best of both worlds!
WHAT YOU LIKE MOST ABOUT THE BEST OF LOCAL CAMPAIGN: I love that we are allowing the consumers who visit our site to tell us which businesses in the communities where they live and work are the best. I love that we are honoring hard-working local businesses throughout the country that are dedicated to taking good care of their customers.
WHAT YOU LIKE MOST ABOUT YOUR JOB: I have an amazing team and a company filled with talented business mentors. I also love the fact that marketing covers so many business disciplines, from managing profit and loss to the complete other end of the spectrum – being as creative as your mind will let you. I used to love sitting at the mall and watching the shoppers, trying to figure them out. Now I get to do that for a living!
Being in marketing is all one big exercise in human behavior. Learn what people need and fill it. I feel so blessed that I get to go to work every day at a great company, with great people, doing what I am passionate about.
FAVORITE TV COMMERCIAL EVER AND WHY: Coke’s Mean Joe Green (search for “Coke Mean Joe” on youtube.com). I remember growing up and watching football with my dad (yes, I love football) and seeing this commercial come on TV. The people who made the Coke and a Smile campaign were absolutely brilliant. It evokes a wide range of emotions and walks you through an entire story in only 60 seconds. I remember thinking how lucky that kid was that he got to be in the tunnel with a player in the National Football League. Clearly the campaigns worked, as I am a diehard Coke (well, Diet Coke) loyalist.
FUNNIEST JOKE YOU KNOW: Believe it or not, I spent the better part of two hours on Google looking for something crafty to say before deciding to confess: My efforts to find something funny was a lot better than any joke you would want to hear from me.
Ed Lee and Ed Santos | Sandy Keedy | Jon Gothold
Rob Strasberg | Jeff Bentley | Karen Eadon | Joel Ewanick
Jennifer Black | Mike Dean | Zaynab Behzadnia and Amy Jones
Rob Strasberg | Jeff Bentley | Karen Eadon | Joel Ewanick
Jennifer Black | Mike Dean | Zaynab Behzadnia and Amy Jones
