Cover Story
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Marketing Masterminds, continued ...
• Mike Dean
freecreditreport.com chief marketing officer
“F-R-E-E,
that spells free … creditreport.com, baby.” What commercial connoisseur
hasn’t seen that bushy-haired guitar player woefully singing regrets
about not checking his credit score with freecreditreport.com? You see
him dressed as a pirate, standing in the middle of a basement apartment
and driving in a beat-up old subcompact car. The message: Life would
have been a whole lot easier if he’d just used freecreditreport.com.
The brains behind that campaign: Mike Dean.
WHAT YOU LIKE
MOST ABOUT FREECREDITREPORT.COM’S BAND CAMPAIGN: We are able to connect
with consumers using different musical genres during this difficult
economic time. The Band Campaign is a fun way to tell the story about
financial health, because knowing your credit score is just the
beginning of reaching your personal financial goals.
WHAT YOU
LIKE MOST ABOUT YOUR JOB: I feel good going to work knowing our
employees and company are helping people understand the confusing world
of credit, and our product helps keep their personal information secure.
FAVORITE
TV COMMERCIAL AND WHY: I like the McDonald’s jingle from 1974: “Two
all-beef patties, special sauce, lettuce, cheese … ” It brings back
fond memories of my childhood. It is also a good example of how a great
melody and catchy lyrics can be remembered after 35 years.
Marketing Masterminds, continued ...
• Mike Deanfreecreditreport.com chief marketing officer
“F-R-E-E, that spells free … creditreport.com, baby.” What commercial connoisseur hasn’t seen that bushy-haired guitar player woefully singing regrets about not checking his credit score with freecreditreport.com? You see him dressed as a pirate, standing in the middle of a basement apartment and driving in a beat-up old subcompact car. The message: Life would have been a whole lot easier if he’d just used freecreditreport.com. The brains behind that campaign: Mike Dean.
WHAT YOU LIKE MOST ABOUT FREECREDITREPORT.COM’S BAND CAMPAIGN: We are able to connect with consumers using different musical genres during this difficult economic time. The Band Campaign is a fun way to tell the story about financial health, because knowing your credit score is just the beginning of reaching your personal financial goals.
WHAT YOU LIKE MOST ABOUT YOUR JOB: I feel good going to work knowing our employees and company are helping people understand the confusing world of credit, and our product helps keep their personal information secure.
FAVORITE TV COMMERCIAL AND WHY: I like the McDonald’s jingle from 1974: “Two all-beef patties, special sauce, lettuce, cheese … ” It brings back fond memories of my childhood. It is also a good example of how a great melody and catchy lyrics can be remembered after 35 years.