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FOOD & BEVERAGE
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Access Beverage of Santa Ana launches new Web site

The wine and spirit company retools its site to provide the most up-to-date information about its portfolio.

By Susan BelknappPublished: January 22, 2009 03:00 PM

Access Beverage Inc., a Santa Ana-based wine and spirit company, announced Thursday that it was relaunching its Web site, accessbeverage.com. The new site was designed to provide updated information about the company’s brand portfolio, operations, financial reports and recent news developments.

The Web site has a dynamic new look and increased ease of navigation. In addition, it includes printer-friendly versions of news and events, an auto-feedback form for investors to retrieve company information.

The company’s Mardi Gras line of wines (depicted) is a key example of how a line was built from art to a brand. The artwork used on the bottle was illustrated by famed Gulf Coast Artist Ulrike (Ricky) Martin and is called “Dancing at the Mardi Gras.”

"In designing our new website our mission was twofold: create a visual representation of our brand portfolio features and benefits,” says Diane Svehlak, president of Access Beverage. “While facilitating easy access to company information through increased interaction and dialogue with potential investors who wish to explore our business model and evaluate investment opportunities with our company. Our website remains a work in progress and we look forward to continually improving its features while increasing access to information as our company grows."

According to Jim Moeller, CEO of Access Beverage, “Our new Web site is intended to provide as much pertinent information to the public as possible, in a timely and effective manner. As a company that recently started publicly trading, we are committed to keeping shareholders informed of our plans and progress as we continue to penetrate new and existing markets with our line of premium wine and spirit brands."

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