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Aliso Viejo: It’s all here; it’s all close
The city adopts a new campaign highlighting its proximity to schools, housing and entertainment.
Breanna MoorePublished: October 28, 2009 10:49 AM
The city of Aliso Viejo recently released a promotional electronic brochure and video on its Web site in hopes of spurring economic development by attracting and retaining jobs and increasing local investment.
It’s All Here. It’s All Close is a marketing campaign that focuses on Aliso Viejo’s close proximity to educational institutions, open space, housing and entertainment venues as the main appeals for living or working in Aliso Viejo.
Aliso Viejo Mayor Donald Garcia says that the city’s strengths are the reason behind this specific marketing campaign.
“Based on strong planning and a collection of factors that attract business, Aliso Viejo is well positioned for robust growth and innovation,” Garcia says. “That’s why we’re promoting the city’s strengths as part of a strategic marketing campaign.”
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It’s All Here. It’s All Close is a marketing campaign that focuses on Aliso Viejo’s close proximity to educational institutions, open space, housing and entertainment venues as the main appeals for living or working in Aliso Viejo. Aliso Viejo Mayor Donald Garcia says that the city’s strengths are the reason behind this specific marketing campaign. “Based on strong planning and a collection of factors that attract business, Aliso Viejo is well positioned for robust growth and innovation,” Garcia says. “That’s why we’re promoting the city’s strengths as part of a strategic marketing campaign.” NEXT PAGE >> Related headlines Economic forecast: recovery will be bumpy O.C. bankruptcy filings rise in September Aliso Viejo's Buy.com expands internationally |
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