The campaign was inspired by input from Aliso Viejo’s residents and businesses, and it follows the selection by Forbes magazine as one of America’s Top 25 Towns to Live Well.
It was selected by Forbes because of its easy access to California beaches, as well as its dynamic startup business environment that attracts an estimated $1,246 venture capital dollars per capita.
Aliso Viejo now has more than 5 million square feet of low- and mid-rise office space, research and development space, high technology space and light industrial space. All of which, the city officials say, has positioned it as a location of choice for entrepreneurs and leading corporations.