ENVIRONMENTAL
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Aliso Viejo's SIMA named Environmental Business of the Year
Organization honored for its efforts to save San Onofre State Park, Trestles.
By Kristen SchottPublished: May 27, 2009 10:45 AM
Aliso Viejo-based Surf Industry Manufacturers Association was recently recognized as the Environmental Business of the Year by the Orange County League of Conservation Voters.
SIMA was honored for its work to stop the Transportation Corridor Agencies' proposed 16-mile Foothill South 241 toll road, which would run through some of Orange County's wildlife habitat. SIMA ultimately helped save San Onofre State Park and Trestles Beach.
The surf industry was a major opponent to the toll road – SIMA member companies and surfers attended the California Coastal Commission and Secretary of Commerce hearings that took place last year, culminating in a December ruling that rejected the proposed 241 toll road extension. (Though the measure is now null, the possibility of a legal challenge remains open.)
The industry demonstrated its support of the campaign by supplying bus transportation to the hearings. It also offered financial contributions to environmental organizations such as the Surfrider Foundation and the Sierra Club's Friends of the Foothills campaign.
“I am honored to accept this award on behalf of SIMA members, the surf industry and beyond that – all surfers,” says SIMA Environmental Fund Chairman and Billabong USA CEO Paul Naude.
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SIMA was honored for its work to stop the Transportation Corridor Agencies' proposed 16-mile Foothill South 241 toll road, which would run through some of Orange County's wildlife habitat. SIMA ultimately helped save San Onofre State Park and Trestles Beach. The surf industry was a major opponent to the toll road – SIMA member companies and surfers attended the California Coastal Commission and Secretary of Commerce hearings that took place last year, culminating in a December ruling that rejected the proposed 241 toll road extension. (Though the measure is now null, the possibility of a legal challenge remains open.) The industry demonstrated its support of the campaign by supplying bus transportation to the hearings. It also offered financial contributions to environmental organizations such as the Surfrider Foundation and the Sierra Club's Friends of the Foothills campaign. “I am honored to accept this award on behalf of SIMA members, the surf industry and beyond that – all surfers,” says SIMA Environmental Fund Chairman and Billabong USA CEO Paul Naude. NEXT PAGE >> Related headlines 'OC METRO Minute,' May 26: SIMA holds Paddle Out Service in memory of Dick Baker 'OC METRO Minute,' May 21: Huntington Beach receives $250,000 rubberized asphalt concrete grant OC METRO, May issue, 'Cleaning up our act' |
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