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Anaheim Hills-based Advent Visual debuts new ad concept
Human Sphere Directional combines aerial, human, mobile marketing.
Taylor BudnickPublished: June 26, 2009 09:36 AM
You know you've seen them: The individuals who stand on the corner waving large arrow signs, directing you to a new restaurant, shop or home development. And Anaheim Hills-based Advent Visual is taking this advertising method to a whole new level with its Human Sphere Directional.
The outdoor marketing company's new attention-getting endeavor combines the traditional human directionals (a person holding a large arrow sign) with aerial spheres (a giant helium balloon). Company President Rick Kagasoff says putting the two together was a "natural evolution."
“It's one of those ‘a-ha’ moments where I realized I had created something innovative for our industry, as well as a fun, new method for our clients to reach their audience,” Kagasoff says.
The Human Sphere Directional features a 6-foot arrow sign, characteristic of the human directional, and a 5-foot extendable helium balloon. The client can choose how to use the attraction, whether it's for branding, messaging or pointing someone along a certain path.
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The outdoor marketing company's new attention-getting endeavor combines the traditional human directionals (a person holding a large arrow sign) with aerial spheres (a giant helium balloon). Company President Rick Kagasoff says putting the two together was a "natural evolution." “It's one of those ‘a-ha’ moments where I realized I had created something innovative for our industry, as well as a fun, new method for our clients to reach their audience,” Kagasoff says. The Human Sphere Directional features a 6-foot arrow sign, characteristic of the human directional, and a 5-foot extendable helium balloon. The client can choose how to use the attraction, whether it's for branding, messaging or pointing someone along a certain path. NEXT PAGE >> Related Headlines 'OC METRO Minute,' June 26: We Are Orange County LinkedIn group Foothill Ranch-based C Walters Intercoastal Corp. teams with ‘For Dummies’ Irvine's Diedrich Coffee ups K-Cup production capacity by 40 percent |
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