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BLINK by Wet Seal expands to Downtown Disney West Side at the Walt Disney World Resort

The specialty denim store brings fashion-forward apparel to Disney tourists.

By Sophia GioielloPublished: December 01, 2011 12:15 PM

BLINK, a denim store owned and operated by Wet Seal, has opened a new location at Downtown Disney West Side at the Walt Disney World Resort in Orlando, Florida. The Wet Seal, Inc., a women’s fashion retailer headquartered in Foothill Ranch, developed the BLINK concept to provide a denim-focused store that allows nearly every shopper to find her signature fit. BLINK by Wet Seal offers the exclusive Blue Asphalt label and trend-focused denim with a wide range of fits, lengths and washes.

The original location of BLINK by Wet Seal is at Downtown Disney in Anaheim, adjacent to Disney California Adventure and Disneyland Park at the Disneyland Resort. The success and product knowledge of BLINK’s “Denim Stylists” has allowed the company to expand to Downtown Disney West Side at the Walt Disney World Resort in Florida. The development of BLINK by Wet Seal brings signature denim to Disney tourist areas to increase revenue for the retail company.  

“We are excited to open BLINK in this highly trafficked tourist area. The opportunity helps to further expose and reinforce the Wet Seal brand as a fashion destination,” said Susan McGalla, Chief Executive Officer of The Wet Seal, Inc. “The store design reflects the refreshed concept, layout and color palette representative of Wet Seal’s brand direction.”

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