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Banana Republic debuts redesigned store at South Coast Plaza
The 19,600-square-foot concept will reopen Nov. 5.
BY Jennifer ChinPublished: August 18, 2010 01:08 PM
South Coast Plaza will be home to a newly renovated Banana Republic shop when the store reopens in its current location Nov. 5.
The 19,600-square-foot concept store has been redesigned to reflect the local community and cater to Banana Republic's customers by providing a luxurious shopping experience through product assortment, artwork and amenities, among other features.
“Our new store concept reflects the effortless style of our collections while inviting a fresh sense of discovery and modern appeal,” said Banana Republic President Jack Calhoun. “It is important that we offer our loyal customers a shopping experience that they will appreciate and embrace.”
Updates include a wide, central boulevard with individual themed mini boutiques, such as men's suiting or women's denim. The store will also boast a circular plaza that serves as an accessories station complete with handbags, jewelry and shoes. Services such as professional stylists, hemming and fitting-room checkouts will be offered, as well.
The new Banana Republic Orange County will house both the women's and men's collections on the first and second floors.
Related headlines
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OC METRO, August issue: 'Subtle sophistication'
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The 19,600-square-foot concept store has been redesigned to reflect the local community and cater to Banana Republic's customers by providing a luxurious shopping experience through product assortment, artwork and amenities, among other features. “Our new store concept reflects the effortless style of our collections while inviting a fresh sense of discovery and modern appeal,” said Banana Republic President Jack Calhoun. “It is important that we offer our loyal customers a shopping experience that they will appreciate and embrace.” Updates include a wide, central boulevard with individual themed mini boutiques, such as men's suiting or women's denim. The store will also boast a circular plaza that serves as an accessories station complete with handbags, jewelry and shoes. Services such as professional stylists, hemming and fitting-room checkouts will be offered, as well. The new Banana Republic Orange County will house both the women's and men's collections on the first and second floors. Related headlines Saban Brands acquires Paul Frank Industries La Jolla Group puts its business In God’s Hands OC METRO, August issue: 'Subtle sophistication' |
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