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Beauty Encounter rebrands, launches new site

The Huntington Beach-based online beauty retailer launched its new brand and Web site on Wednesday.

By Susan BelknappPublished: October 09, 2008

Beauty Encounter is an online warehouse that specializes in all things beauty. It is particularly valuable when searching for hard-to-find niche products.

The company has recreated its brand with a new logo, tagline and Web site. Under the slogan, “Where beauty is @,” beautyencounter.com is now more user-friendly, with enhanced features, simplified navigation and a fresh design.

Special guest experts, an advice section and a company blog called “At the Counter,” are just a few of beneficial new features for users.

As the first guest expert, RC Stephens, makeup artist for NARS Cosmetics will be reporting on hot trends he recommendations for fall and share useful cosmetics tips.

Because the company is relaunching during Breast Cancer Awareness Month, it has partnered with Breast Cancer Network of Strength and will donate 1 percent of its October sales to the nonprofit organization.

“This is an exciting time for Beauty Encounter and our loyal shoppers,” says Jacquelyn Tran, president and founder. “Celebrities shouldn’t be the only ones with access to the world’s best beauty products and industry experts.”