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Billabong Design for Humanity supports Chipotle Cultivate Foundation

The local surf brand will donate 100 percent of its proceeds to Veggie U’s classroom food education program

by Jacy DanquePublished: August 02, 2012 09:15 AM

Billabong’s 6th annual Design for Humanity fundraiser event will give 100 percent of its sales to Chipotle Cultivate Foundation, an organization that promotes a sustainable and healthy food supply. About $100,000 from ticket sales, art auction and product collaboration sales will be donated to continue the awareness of a healthy lifestyle.

Design for Humanity was created by Billabong’s marketing, art and design teams inspiration to give back to the community through a nonprofit organization. The surf brand, which has its U.S. headquarters in Irvine, presented its July 25 fundraiser with live bands, runway fashion shows, auctions, art showcases and more.

“We are thrilled to have been selected as this year’s Design for Humanity beneficiary,” said Chris Arnold, spokesman for the Cultivate Foundation “Billabong’s generous contribution enables us to put money in the hands of organizations like Veggie U, and to support food education in thousands of elementary and special needs classrooms.”

The Cultivate Foundation’s education program will teach 30,000 students with the help of Veggie U’s Classroom Garden. Veggie U is a nonprofit children’s education program established in 2003 by the Jones Family of The Chef’s Garden. The program aims to teach children the basics of planting, growing and harvesting fruits and vegetables to start health-conscious eating habits early in life. The funding contribution allows participating classrooms to receiving planting kits, which include seeds, soil, flats, root view boxes, grow lights, a box of tasting veggies from The Chef’s Garden and a worm farm, creating a complete hands-on package so they can fully experience the farming life.

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