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Steven Chen, Ph.D., is an assistant professor of marketing at Cal State University, Fullerton’s Mihaylo College of Business and Economics. His research examines the role of design in marketing and consumer behavior. Before completing his studies at the University of California, Irvine, Chen was a student of the fine arts, specializing in digital art. He’s still an avid graphic designer and an active participant in design-it-yourself (DIY) communities. |
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