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Team Blue C Wahoo’s Monster Energy Kawasaki revs up

The new off-road contender sets sights on winning the Tecate SCORE Baja 1000.

By Susan BelknappPublished: November 01, 2009 10:25 PM

Newport Beach advertising agency Blue C heads up a new team of open desert racing stalwarts that includes Santa Ana’s Wahoo’s Fish Taco to form Team Blue C Wahoo’s Monster Energy Kawasaki; the group has a common goal in mind: win the Tecate SCORE Baja 1000.

Under the direction of former AMA Speedway Champion and Hall of Fame inductee, Bruce Penhall, who is widely known for his role as Officer Bruce Nelson on the popular television series “CHiP’s,” Team Blue C Wahoo’s Monster Energy Kawasaki is led by three-time SCORE Baja 1000 champion, Robby Bell, who also brought the coveted 1X number plate to the team.

Multiple AMA Hare and Hound Nationals champion and ISDE gold medalist, Destry Abbott, along with five-time Baja 1000 champion Steve Hengeveld and Penhall’s sons, Ryan and Connor, are the foundation of team. All have chosen to ride the Kawasaki KX450F motorcycles as the brand makes its return to SCORE Baja 1000 competition.

“Blue C advertising is proud to have a part in featuring the cornerstone of our agency at the signature event for off-road racing,” says Eric Morley, principal of Blue C Advertising. “We are passionate about off-road racing because it provides opportunities for our clients to integrate in an environment that relates well within their core audience.”

In addition to competing the racers intend to give back to the people of Baja California by donating 1000 cans of food and supplies as part of a special relief project organized by a consortium of off-road enthusiasts, including; Marty Fiolka from Dirt Sports Magazine, Nick Baldwin of the AOK organization, Wahoo’s Fish Taco owner, Wing Lam, Blue C Advertising counterparts Eric Morley and Jeff Bentley and Jim Riley from Azunia Tequila. 

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