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TELECOMM INDUSTRY NEWS
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Boost Mobile teams up with the Knicks and MSG Network

The deal is part of a multi-platform marketing campaign launched by the Irvine-based brand.

BY J.V. GATEWOODPublished: November 01, 2010 08:10 AM

Irvine’s Boost Mobile is set to become the official wireless communications sponsor for the New York Knicks this season, and it will gain a lot of brand exposure on the MSG Network as a result.

It’s part of a multi-platform marketing campaign launched by the Sprint prepaid brand, which is available at about 3,800 locations around New York City.

“We are excited to partner with the New York Knicks and to be part of their on-court transformation,” said Bob Stohrer, Boost Mobile’s vice president of marketing. “New York has always been a strong market for the Boost Mobile brand, and teaming with the Knicks will allow us to grow our market presence and develop a deeper relationship with their avid fans. We’re creating a truly integrated partnership with the presence of on-air and in the arena; this is more than just signage on the court.”

As part of this integrated partnership, current and former players will make in-store appearances at Boost Mobile locations throughout New York City. Another perk: Knicks fans and Boost Mobile customers will have an opportunity to experience the Boost Mobile Celebrity Row – a courtside area where A-list celebrities enjoy the games.

Boost Mobile will also become a regular presence on the MSG Network, a radio and cable TV network serving the mid-Atlantic states.

“Boost Mobile is an innovative marketer, and we are excited to align with them on this new multi-platform marketing partnership with the Knicks and MSG Network,” said Greg Elliott, senior vice president of marketing partnerships for MSG Sports. “From Boost Mobile Celebrity Row to the Knicks Groove Truck to Boost’s integration in our community programs and events, this broad-reaching partnership will provide Boost with presence in front of passionate Knicks fans at Madison Square Garden and throughout the tri-state area.”   

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