So, how did Boost – which is known for its quirky ads that showcase how the company stands out among its competitors – come up with the idea? Through it's advertising agency of record, according to the firm. 180LA is based in Santa Monica, and its clients include Sony, Motorola and Adidas.
In addition to its feature on game day, Feb. 7, Boost is launching a microsite on Jan. 25, with behind-the-scenes videos from the shoot, games and applications. Boost is also running three 15-second teasers that will air through Feb. 7 on ESPN, TBS, Comedy Central and MTV. The longer ad will also appear on those stations, and NBC, ABC and Fox between Feb. 8 and 14.
“The Boost Mobile Shuffle has something for everyone to love," finishes Stohrer, "however fans of the original video will be particularly delighted to see Boost Mobile bringing some of their favorite moments back to life.”