MERGERS AND ACQUISITIONS
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Brand Affinity Technologies acquires virtual sports collectibles firm Beelya
The move will allow the Irvine-based company to extend its portfolio of endorsement offerings.
By Tamirra StewartPublished: January 30, 2010
Athletic endorsement marketing firm Brand Affinity Technologies has acquired Beelya, a privately held La Jolla company that specializes in virtual sports collectibles.
The deal will allow Irvine-based BAT to extend its portfolio of endorsement offerings, which includes appearances and digital, radio, outdoor, print and television advertising featuring more than 3,000 contracted athletes and celebrities.
“Our vision is to offer advertisers a robust menu of ways to engage with consumers and benefit from the instant recognition and affinity that sports stars deliver,” says Ryan Steelberg, president and CEO of BAT.
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The deal will allow Irvine-based BAT to extend its portfolio of endorsement offerings, which includes appearances and digital, radio, outdoor, print and television advertising featuring more than 3,000 contracted athletes and celebrities. “Our vision is to offer advertisers a robust menu of ways to engage with consumers and benefit from the instant recognition and affinity that sports stars deliver,” says Ryan Steelberg, president and CEO of BAT. NEXT PAGE >> Related headlines Newport Beach-based Acacia subsidiary wins lawsuit against Yahoo! True Food Kitchen dishes it out at Fashion Island Costa Mesa officials seek to preserve fairgrounds |
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