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MEDIA
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BridgeCo redefines Internet radio

The Huntington Beach-based semiconductor and software company its JukeBlox Platform at CES.

By Susan BelknappPublished: January 08, 2009 10:10 AM



BridgeCo, an international semiconductor and software leader in entertainment is demonstrating its latest technology at the 2009 Consumer Electronics Show (CES) in Las Vegas this week. The new technology, JukeBlox, moves beyond basic streaming of digital music by exploiting the two-way interactivity of the Internet.

The advanced JukeBlox platform will provide for all new consumer media experiences to be with personalized, localized and targeted content and advertising. This, in turn, will give consumers greater control through the use of touch-screen portable remote control devices, such as the iPhone.

Some of the new capabilities of the JukeBlox platform being demonstrated are:

• Music ID to allow consumers to capture accurate metadata for any track from any source.

• Streaming of digital photos and slide shows with personalized music from any source, including local content, home network or the Internet.

• Interactive and personalized advertising capabilities allowing more targeted, high-value advertising.

• Streaming of localized and personalized news content.

• Use of the iPhone and its intuitive touch screen as a remote control to easily navigate huge lists of radio stations and to make these interactivities more accessible to the consumer.

With the use of more targeted and value-added advertising with the JukeBlox platform, which is expected to have a significant impact on the future of radio advertising.

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