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TECHNOLOGY INDUSTRY
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Broadcom automotive technology earns product of the year nod

Electronic Products China recognizes the tech firm’s portfolio of auto technology

by Caitlin AdamsPublished: April 03, 2012 02:55 PM

Irvine-based chipmaker and technology powerhouse Broadcom has been awarded a Product of the Year title for its automotive Ethernet portfolio. The accolade was bestowed by Electronic Products China, a Mandarin engineering industry trends website, and the 21IC Chinese electronics network.

Broadcom’s BroadR-Reach Automotive Portfolio provides Ethernet connectivity to a vehicle’s on-board systems via a single twisted pair cable, delivering 100 MBps and reducing the cost of connectivity and total cabling weight. The BroadR-Reach system allows automakers and original equipment manufacturers (OEMs) to implement scalable networks, a move away from the multiple closed systems and applications that operate in modern vehicles.

Dr. Ali Abaye, a senior director at Broadcom, said the company was honored to receive the award for the BroadR-Reach auto technology.

“This innovative technology is not only transforming connectivity in cars, it's doing so in a way that's quickly gaining support from a growing number of auto manufacturers and tier-1 OEMs,” Dr. Abaye said. “This award is a reflection of that accomplishment as well as a key indication that our technology is gaining acceptance on a global scale."

The Broadcom automotive Ethernet portfolio is comprised of five devices with three integrated switches that allow a vehicle’s computer systems –– including infotainment, automated driver assistance and on board-diagnostics –– to continuously access information across the system simultaneously.

In selecting its Product of the Year honorees, Electronic Products China evaluates technological products according to three criteria: prominence in technical or functional use; improvability in accordance with the growth and development of its basic technology or application; and ease of development and application.

"Broadcom's BroadR-Reach automotive technology is highly deserving of EPC's 'Product of the Year' award. The company's innovative use of Ethernet technology, its open architecture, and its unique ability to reduce cabling and connectivity costs make it a winning solution for auto manufacturers, OEMs and consumers," said Scott Li, vice executive editor of Electronic Products China.


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