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TECHNOLOGY
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Broadcom chips in for Bluetooth audio technology

ITM, the leading manufacturer of hands-free car kits selected the company for its ROM-based headsets.

By Susan BelknappPublished: December 11, 2009 01:55 AM

Irvine-based Broadcom Corp. a global leader in semiconductors for wired and wireless communications, announced Thursday that it was selected by ITM, the original design manufacturer of Bluetooth car kit devices.

Broadcom's Bluetooth technology will be featured in a new line of wireless car kit products. These new products, including a version being sold by Sprint in the U.S., are based on the Broadcom BCM2044S single-chip ROM-based solution for Bluetooth. The devices integrate the company's innovative SmartAudio sound and voice enhancement technology.

The technology reduces problematic background noise to deliver a satisfying audio experience.

Highlights/Key Facts:

• When used properly, Bluetooth car kits allow users to engage in hands-free phone conversations by pairing with a cell phone, and providing speakerphone capabilities in the vehicle.
• The new products from ITM are the first ROM-based Bluetooth car kits in the market, taking advantage of lower cost compared to competing solutions, to provide superior audio quality at price points as low as $39.99.
• Broadcom is working with other leading car kit makers on new product designs based upon the BCM2044S solution.
• ITM's hands free Bluetooth car kit products are now available at retail outlets and at selected Sprint locations nationwide.
• Broadcom's BCM2044S Bluetooth silicon and software enables the most innovative hands-free designs on the market and includes the popular SmartAudio sound and voice enhancement technology that significantly improves audio quality in noisy environments by reducing background noise, unwanted acoustic echo and wind noise.
• SmartAudio features Broadcom's unique packet loss concealment (PLC) technology that compensates for lost data while delivering clearer digital voice communications.
• The SmartAudio platform is optimized for audio applications and enables ease-of-use for headset designs and field proven interoperability.
• Broadcom Bluetooth audio technology can be found in innovative, high volume headset products, and the world's largest manufacturers of consumer electronics, mobile phones and personal computer products use

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