CEO Centerfold
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Gloria Robbins
Founder and CEO, Specialized Marketing Services Inc. (SMS)
Specialized Marketing Services Inc., also known as SMS, provides sales and marketing solutions across traditional and interactive platforms. Over the past two decades, Gloria Robbins and her team of seasoned experts have utilized an integrated, multi-channel approach to deliver potent marketing solutions that turn their clients’ data into revenue. “Our channel selection is rooted in a solid methodology, which allows us to identify those channels that are most apt to bring about the highest rate of return on marketing investment for our clients,” says Robbins. Through thought-provoking strategic planning, creative services, marketing research and analytics, on- and off-line marketing, and Web design and applications, SMS helps companies increase revenue and expand market share.
Age and marital status: 59 and happily married
Proudest accomplishment: Celebrating our company’s 20th anniversary last year
Biggest challenge: Staying caught up with reading and answering my e-mails; it’s a big
challenge – huge!
What you like best about your work: Solving complex problems and delivering results for our clients, and having the opportunity to work with smart people
Motto: “If you always do what you’ve always done, then you’ll always get what you’ve
always got.”
Your next big project: Taking our company through ISO 9001\TL 9000 certification
Favorite escape: Our hotel in Telluride, Colo.
Cool jazz or hard rock: With my busy life, I actually crave easy listening.
Coke or Pepsi: Diet Coke
Favorite subject in high school: Creative writing
What you’d be doing if you weren’t in your current profession: Interior design – hands down!
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Specialized Marketing Services Inc., also known as SMS, provides sales and marketing solutions across traditional and interactive platforms. Over the past two decades, Gloria Robbins and her team of seasoned experts have utilized an integrated, multi-channel approach to deliver potent marketing solutions that turn their clients’ data into revenue. “Our channel selection is rooted in a solid methodology, which allows us to identify those channels that are most apt to bring about the highest rate of return on marketing investment for our clients,” says Robbins. Through thought-provoking strategic planning, creative services, marketing research and analytics, on- and off-line marketing, and Web design and applications, SMS helps companies increase revenue and expand market share. Age and marital status: 59 and happily married Proudest accomplishment: Celebrating our company’s 20th anniversary last year Biggest challenge: Staying caught up with reading and answering my e-mails; it’s a big challenge – huge! What you like best about your work: Solving complex problems and delivering results for our clients, and having the opportunity to work with smart people Motto: “If you always do what you’ve always done, then you’ll always get what you’ve always got.” Your next big project: Taking our company through ISO 9001\TL 9000 certification Favorite escape: Our hotel in Telluride, Colo. Cool jazz or hard rock: With my busy life, I actually crave easy listening. Coke or Pepsi: Diet Coke Favorite subject in high school: Creative writing What you’d be doing if you weren’t in your current profession: Interior design – hands down! |
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