Beauty Society empowers women by putting them in business for themselves. “We developed a comprehensive skin-care and makeup line that’s sold by a network of women across the nation called Divas,” says Jeannie Lorin, the company’s founder and CEO. “Made with phenomenal state-of-the-art ingredients, our products come with a 12-month money-back guarantee.” Beauty Society also has a “global giving back program” and a green initiative called Treasure Not Trash, which offers product refills at a 30 percent savings. It operates a flagship Beauty Bar in Huntington Beach. Scroll down to read a Q&A with Jeannie.
Age/marital status: 45 and married
Your personal style: Fun-loving and down to earth
Three beauty products you can’t live without: Fake ID, Mission Accomplished and Love Thy Face – all by Beauty Society, of course
Number of frequent flyer miles: Too many to count
Something most people don’t know about you: I am fully transparent, so most people know everything about me. I can honestly say that I am completely myself 100 percent of the time. But I guess people might be surprised to learn that I am an excellent cook.
Favorite indulgence: Laughing at myself. Sometimes I laugh so hard that I cry!
In one word, what builds customer loyalty? Respect
Favorite vacation ever: A warm, beautiful location with loved ones One luxury or guilty pleasure you don’t have because of your business: My business is truly my most luxurious guilty pleasure.
Favorite movie of all time: “The Hangover”
What you’d be doing if you weren’t in your current profession: I shudder to think of that scenario. I am so fortunate to do what I love, and it does so much for so many women worldwide. I love being the “Divas Maker.”
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