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CHOC launches brand marketing campaign
The hospital teamed up with DGWB on the national, multiplatform effort.
BY KRISTIN ROBERTSONPublished: March 16, 2011 11:14 AM
CHOC Children’s Hospital of Orange County and DGWB Advertising & Communications have teamed up on a brand marketing campaign to help position the medical facility as one of the nation’s top children’s hospitals and assist in its efforts to attract top pediatric experts from around the globe, among other goals.
“CHOC Children’s already has a strong emotional connection with the community, so we’re taking this presence to the next level in a brand campaign that will ultimately benefit kids in Orange County and the world,” said Mike Weisman, DGWB co-founder and president. “This new brand marketing campaign supports CHOC Children’s with memorable messages that reach the target via local print, broadcast, outdoor and online media. We’ve also added national advertising and social media components to widen the impact beyond Orange County.”
The campaign promotes two themes – “There’s no place like CHOC” and “There’s no one like (name).” The latter aims to highlight the hospital’s diverse team of visionaries, pioneers, believers and caretakers, who will help CHOC Children’s achieve national recognition as a premier facility. Through the “There’s no place like CHOC” campaign, CHOC hopes to recruit the world’s top pediatric experts to facilitate its new state-of-the-art pediatric care tower, scheduled to open in 2013.
“We’re confident that with DGWB’s help, we can ... raise the bar on pediatric care in the United States and the world,” said Jan Lansing, vice president of marketing at CHOC Children’s.
DGWB also is supporting CHOC’s efforts to expand its partnership with the UC Irvine School of Medicine to bolster development of advanced innovative treatments.
CHOC Children’s currently serves more than 2 million people in O.C.
Related headlines
CHOC Children's receives $30 million gift
St. Joseph and AT&T launch Telehealth program
FDA approves Toshiba's ultrasound software
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“CHOC Children’s already has a strong emotional connection with the community, so we’re taking this presence to the next level in a brand campaign that will ultimately benefit kids in Orange County and the world,” said Mike Weisman, DGWB co-founder and president. “This new brand marketing campaign supports CHOC Children’s with memorable messages that reach the target via local print, broadcast, outdoor and online media. We’ve also added national advertising and social media components to widen the impact beyond Orange County.” The campaign promotes two themes – “There’s no place like CHOC” and “There’s no one like (name).” The latter aims to highlight the hospital’s diverse team of visionaries, pioneers, believers and caretakers, who will help CHOC Children’s achieve national recognition as a premier facility. Through the “There’s no place like CHOC” campaign, CHOC hopes to recruit the world’s top pediatric experts to facilitate its new state-of-the-art pediatric care tower, scheduled to open in 2013. “We’re confident that with DGWB’s help, we can ... raise the bar on pediatric care in the United States and the world,” said Jan Lansing, vice president of marketing at CHOC Children’s. DGWB also is supporting CHOC’s efforts to expand its partnership with the UC Irvine School of Medicine to bolster development of advanced innovative treatments. CHOC Children’s currently serves more than 2 million people in O.C. Related headlines CHOC Children's receives $30 million gift St. Joseph and AT&T launch Telehealth program FDA approves Toshiba's ultrasound software |
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