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PHARMACEUTICAL INDUSTRY NEWS
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Cobalis launches TV ad campaign for PreHistin

The Irvine-based company’s flagship pharmaceutical was named Best New Product of 2011.

BY SARA FERRERPublished: May 11, 2011 09:57 AM

Irvine-based pharmaceuticals-maker Cobalis has begun airing commercials promoting its flagship product – PreHistin Allergy Defense Formula – on national cable and satellite networks across the country.

Part of a $5 million television-advertising strategy, the commercial spots aim to reach more than 300 million Americans and drive traffic to pharmacy retailers that carry the product.

The commercials feature Dr. Paul Ratner, a prominent allergist, who explains how PreHistin – an all-natural, side-effect-free but effective formula – provides seasonal and year-round allergy protection.

PreHistin was named Best New Product of 2011 at the ECRM Cough, Cold and Allergy show.

“We are committed to supporting those retailers and pharmacies who are selling PreHistin,” said Cobalis CEO Marty Marion, “and television is just one of the support channels we are engaging to drive traffic, stimulate brand awareness and increase sales.”

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