A group of business students from Concordia University in Irvine has been selected as the winner in a national marketing competition for their marketing campaign submitted to the Lutheran Church Extension Fund (LCEF).
The LCEF provides loans to clients, such as congregations and schools, to construct or remodel their facility. It has more than 55,000 investors, totaling to an asset portfolio of $1.8 billion.
The Fund sent out a call to four Concordia Universities nationwide for its National Student Marketing Competition on April 20, inviting students from Irvine; River Forrest, Ill.; St. Paul, Minn.; and Austin, Texas, to submit marketing proposals. The student groups prepared presentations that demonstrate marketing strategies to attract new and younger investors to the LCEF.
The winning team from Concordia University Irvine (CUI) includes students Kevin Black, Danielle Daviscourt, Zack Freeno, Melissa Merrill, Samantha Moser, Johanna Sceresini, and the group’s faculty advisor, Professor Carolyn Shiery. The students conducted research and created videos, promotional materials and a social media strategy for their campaign, titled “I am Called.”
“Overall, I think the students did an outstanding job, achieved what they set out to do and learned so much more than just creating a campaign,” said Shiery. “They enjoyed meeting the executives and staff at LCEF and students from across the country. It was an opportunity of a lifetime.”
The LCEF may spend up to$200,000 toward CUI’s proposed strategies to grow their relations with their partner, Lutheran Church – Missouri Synod (LCMS), another organization that offers outreach toward individuals, churches and schools.
U.S. News & World Report ranks CUI as a Top Tier vocation preparation Regional University. A Lutheran University, Concordia provides a liberal arts and vocational study program.
Each Concordia student group participating in the competition was taught how to create its own marketing plan by conducting nationwide research, evaluating statistics, designing an electronic/social media approach, reviewing media outlets accessible to LCMS and devising creative events, ads and campaign tactics.
“We expect to use the students’ fresh ideas and unique perspectives in future efforts to raise awareness of our organizations' mission: to serve the church and bring more people the healing power of God’s mercy and love,” said Becca Jones, LCEF senior vice president of marketing.
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