Founded: 1993 as the Mighty Ducks of Anaheim
and renamed the Anaheim Ducks in 2005
In 2007, the Anaheim Ducks became the first California team, and the first West Coast team since 1925, to win the esteemed ice hockey championship trophy, the Stanley Cup. The Walt Disney Co. originally founded the club with the name the Mighty Ducks in 1993. In 2005, prominent philanthropists Henry Samueli, co-founder of Irvine-based Broadcom Corp., and his wife, Susan, purchased the team and renamed it the Anaheim Ducks.
Besides being home to hockey greats, the franchise plays an active role in the community. Since 2005, the Anaheim Ducks Foundation, formerly called Ducks Care, has raised approximately $5 million for local charities; millions more have been donated to support local charitable events. Additionally, the Samuelis and Ducks have invested approximately $12 million to broaden the sport of hockey though youth, adult and high school leagues.
To show the concern the franchise has for its customers, it recently announced that 40 percent of its season tickets will be reduced for the 2012-13 season.
“We received great feedback from fans when we introduced our all-in pricing model that eliminated additional fees on tickets, along with a ticket price reduction on season seats,” says Tim Ryan, executive vice president and COO. “Our new pricing model came as a result of fan feedback, something we pay very close attention to.”
Gaining client or customer trust is essential to your business. Here are the key elements to do just that.
THE 10 MOST TRUSTED BRANDS FOR 2012
Oakley ≈ Automobile Club of Southern California
Anaheim Ducks ≈ Goodwill of Orange County
South Coast Plaza ≈ Whole Foods Market
Stanley Black & Decker ≈ Wahoo's Fish Taco
Kaiser Permanente ≈ Discovery Science Center
About the study
10 Most Trusted Brands: The Alumni
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