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COVER STORY
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Trinka Rowsell

Director of Marketing, Farmers & Merchants Bank

20 Women, continued ...Published: March 01, 2012

Biggest career achievement to date: When she was named director of marketing shortly after giving birth to her son three years ago.

Trinka Rowsell has helped Farmers & Merchants Bank thrive in the turbulent economy, and she has been the driver to increase deposits by 10 percent this past year for the 104-year-old financial institution, which has 22 branches in Orange and Los Angeles counties. Shortly after giving birth to her 3-year-old son, Rowsell was asked to step in as VP of Marketing and become one of the bank’s few female executives. Her tenacity, drive and direct communication style captured the attention of Farmers’ executives. Rowsell also is active with the Junior League of Long Beach and is the nonprofit’s president-elect. She has a bachelor’s degree in business management from the University of Phoenix and 16 years of experience in sales, marketing, human resources, and project and operations management.

Advice to other women in business: “Don’t sell yourself short. If you undervalue yourself, then others will, too.”