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COVER STORY
Untitled Page

Dede Barbanti

CEO, BBX Inc.

20 Women, continued ...Published: March 01, 2012

She felt she “made it” in her career when: She was asked to make TV appearances and when she began to receive many emails each day from the women she has helped or inspired to take control of their lives.

Dede Barbanti worked successfully for more than 15 years as a professional choreographer and dance director, and took a leave from dancing to start a family. After her marriage fell apart, however, Barbanti was an unhappy single mother of three and weighed more than 200 pounds. She did some research, developed her own plan, lost a lot of weight and made it her mission to develop a health and fitness arena where people could achieve results. BBX was born. As a certified personal trainer, sports nutritionist and life coach, Barbanti helps others lose weight and live a healthier lifestyle. Her DVDs have received critical acclaim in the fitness industry, she’s been on TV and in several print publications, and she’s been a presenter at several internationally known fitness conferences. “I always say that most people underestimate themselves, and it’s my job to make them realize that they are capable of so much more,” she says. “After being overweight, penniless and alone to raise three kids, I was able to change my life. I truly believe that anything is possible if you want it bad enough. Now it’s my job to share that with everyone else.”

Biggest challenge in 2012: To make BBX a national name in fitness and weight management.