40 UNDER 40
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Kevin Willson
Director and Writer, Hello! & Company
By Elaine Murphy & Sarah VaughnPublished: May 01, 2012
If you tuned in to this year’s Super Bowl, perhaps you remember a Doritos commercial that showed a grandmother catapulting a baby in a sling to snag a bag of chips from his brother. The man behind that ad, Kevin Willson, is a Huntington Beach native whose efforts in crafting the 30-second spot won him $1 million in an annual Doritos Super Bowl commercial contest after fans ranked it No. 1 online.
The ad, called “Sling Baby,” outranked other consumer-produced commercials and earned Willson a gig working with the Lonely Island comedy troupe on another Doritos commercial. He produced the ad with a budget of less than $3,000, and he plans to distribute his winnings to the 40 to 50 people who helped with the project.
Willson has previously directed documentary films with a humanitarian focus and aims to “tell meaningful stories that haven’t been told before and to become a better filmmaker.” He hopes to write and direct funny, honest, uplifting feature films. kevintw.com
First job: Worked at a T-shirt printing shop and was a waiter at Medieval Times
OC METRO's 2012 40 UNDER 40
Lily Knowles ≈ Ashleigh Aitken ≈ Jeremy Yamaguchi
Kevin Willson ≈ Megan Lavender ≈ Jason Lucash
Tan Rezaei & Navid Firoozi ≈ Julie Schoenbachler
Chris Winn ≈ Shawna Smith Gotreau ≈ Matt Petteruto
Kelly Lewis ≈ Justin Choi ≈ Marissa Gerlach ≈ Josh McCarter
Brian Davis ≈ Patrick Strader ≈ Quy "Q" Nguyen
Carla Vargas ≈ Patrick Rue ≈ Jennifer Tucker Klein
Brandon Burton ≈ Lauren O’Gorman ≈ Inna Kassatkina
Tom Reimers ≈ Jackie Ferlita ≈ Eric Bender
Dale Partridge & Aaron Chavez ≈ Danny Sonenshine
Russell Bendel ≈ Sandra Jones ≈ Balaji Krishna
Saimah Chaudhry ≈ Dan Nasitka ≈ Laura Hess
Kohl Crecelius ≈ Larry Labrado Jr. ≈ Melissa Beck
Jeremy Linehan ≈ Stephen Silver
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The ad, called “Sling Baby,” outranked other consumer-produced commercials and earned Willson a gig working with the Lonely Island comedy troupe on another Doritos commercial. He produced the ad with a budget of less than $3,000, and he plans to distribute his winnings to the 40 to 50 people who helped with the project. Willson has previously directed documentary films with a humanitarian focus and aims to “tell meaningful stories that haven’t been told before and to become a better filmmaker.” He hopes to write and direct funny, honest, uplifting feature films. kevintw.com First job: Worked at a T-shirt printing shop and was a waiter at Medieval Times OC METRO's 2012 40 UNDER 40
Lily Knowles ≈ Ashleigh Aitken ≈ Jeremy Yamaguchi
Kevin Willson ≈ Megan Lavender ≈ Jason Lucash Tan Rezaei & Navid Firoozi ≈ Julie Schoenbachler Chris Winn ≈ Shawna Smith Gotreau ≈ Matt Petteruto Kelly Lewis ≈ Justin Choi ≈ Marissa Gerlach ≈ Josh McCarter Brian Davis ≈ Patrick Strader ≈ Quy "Q" Nguyen Carla Vargas ≈ Patrick Rue ≈ Jennifer Tucker Klein Brandon Burton ≈ Lauren O’Gorman ≈ Inna Kassatkina Tom Reimers ≈ Jackie Ferlita ≈ Eric Bender Dale Partridge & Aaron Chavez ≈ Danny Sonenshine Russell Bendel ≈ Sandra Jones ≈ Balaji Krishna Saimah Chaudhry ≈ Dan Nasitka ≈ Laura Hess Kohl Crecelius ≈ Larry Labrado Jr. ≈ Melissa Beck Jeremy Linehan ≈ Stephen Silver <<< Back to main page |
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