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40 UNDER 40
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Kevin Willson

Director and Writer, Hello! & Company

By Elaine Murphy & Sarah VaughnPublished: May 01, 2012

If you tuned in to this year’s Super Bowl, perhaps you remember a Doritos commercial that showed a grandmother catapulting a baby in a sling to snag a bag of chips from his brother. The man behind that ad, Kevin Willson, is a Huntington Beach native whose efforts in crafting the 30-second spot won him $1 million in an annual Doritos Super Bowl commercial contest after fans ranked it No. 1 online.
   
The ad, called “Sling Baby,” outranked other consumer-produced commercials and earned Willson a gig working with the Lonely Island comedy troupe on another Doritos commercial. He produced the ad with a budget of less than $3,000, and he plans to distribute his winnings to the 40 to 50 people who helped with the project.
   
Willson has previously directed documentary films with a humanitarian focus and aims to “tell meaningful stories that haven’t been told before and to become a better filmmaker.” He hopes to write and direct funny, honest, uplifting feature films. kevintw.com

First job: Worked at a T-shirt printing shop and was a waiter at Medieval Times



OC METRO's 2012 40 UNDER 40
Lily Knowles    Ashleigh Aitken    Jeremy Yamaguchi
Kevin Willson    Megan Lavender    Jason Lucash
Tan Rezaei & Navid Firoozi    Julie Schoenbachler
Chris Winn    Shawna Smith Gotreau    Matt Petteruto
Kelly Lewis    Justin Choi    Marissa Gerlach    Josh McCarter
Brian Davis    Patrick Strader    Quy "Q" Nguyen
Carla Vargas    Patrick Rue    Jennifer Tucker Klein
Brandon Burton    Lauren O’Gorman    Inna Kassatkina
Tom Reimers    Jackie Ferlita    Eric Bender
Dale Partridge & Aaron Chavez  ≈  Danny Sonenshine
Russell Bendel    Sandra Jones    Balaji Krishna
Saimah Chaudhry    Dan Nasitka    Laura Hess
Kohl Crecelius    Larry Labrado Jr.    Melissa Beck
Jeremy Linehan    Stephen Silver

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