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THE 23rd ANNUAL HOT 25
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Dan Griesemer

By Kelly St. JohnPublished: November 01, 2012

President and CEO Tilly’s Inc., Irvine
Hot factor: Heads a profitable company that garnered $124 million in its IPO


Dan Griesemer took the helm of Irvine-based Tilly’s last year as it was preparing for an IPO. And Griesemer, the former CEO of Coldwater Creek, has delivered. Tilly’s went public last May, raising $124 million. Now the action-sports retailer is expanding, with plans to grow from 155 stores to at least 500 over the next decade. It is opening stores not only in large markets; it is also finding success in more faraway corners like Sioux Falls, Iowa, and Louisville, Kentucky.

Under Griesemer’s leadership, sales are up 18 percent and profits up 32 percent so far this year. The company was also added to the Russell 2000 index last July.
   
A married father of three, Griesemer enjoys skiing and family life. Since relocating to Dana Point from Sandpoint, Idaho, he has even taken up surfing. Griesemer says part of what lured him to O.C. was the opportunity to work with Tilly’s “extraordinary founders,” Hezy Shaked and Tilly Levine. Plus he says he simply couldn’t pass up such an opportunity with a high-growth retailer.

“This is a 30-year-old company that has entered the next phase of its growth,” says Griesemer. “What excites me is what the future can be for this company, given the incredible foundation on which it was built.”




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